If you are a mobile app developer, have you ever wondered which mobile ad platform should you use, which one can give you the highest payback, or CPM? Actually, you need not concern about such issues, if you use the services of Guohe Ad.

The Beijing based company integrates 10 of the most popular ad platforms in China, including Youmi, Domob, Wiad (from Wiyun), WooBoo, AdChina and SmartMad, and three global ad platform, iAd from Apple, AdMob from Google and Millennial Media. So that, app developers can dynamically adjust the sources and display of their ads and maximize their payback. For example, if today ads from Youmi is paying the highest rate, you can adjust all your apps to display Youmi ad.

Also, another important function Guohe Ad offered to its app developers is a third party monitoring feature. App developers can monitor the actual traffic and ad impression of their apps from Guohe Ad’s analytics platform, so that, they can check these with the numbers provided by the ad platforms.

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Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...