Why LinkedIn does not work in China? This is one of the hottest questions being discussed recently in China because Linkedin went to IPO and apparently the massive Chinese market has no real professional social networks yet. A hedge fund manager recently gave me a very interesting point of view, which I also agreed.

He said the reason why LinkedIn becomes successful in the U.S. is that: there are many professionals (accountants, consultants, lawyers, engineers, etc.) with 10+ years, 20+ years or 30+ years of experience looking for jobs in the U.S.  They post their resume on LinkedIn, so that recruiters can find them.

Many of the LinkedIn users are doing that – posting their resume on their LinkedIn account. In fact, recruitment accounts for 65% of LinkedIn’s revenue.

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Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...