This post was contributed by Jeremy Yuan of TechOrange in Taiwan, where this article was originally published.

Mobile advertising network Vpon announced that they have accepted $7 million in investment from China-based EZCapital, the group that previously invested in Qihoo (奇虎) 360, Douban 豆瓣, and 大眾點評. Vpon specializes in location-based delivery of mobile ads, and was Asia’s first dedicated mobile ad delivery platform when it was founded in 2008 with the help of iii, the Taiwanese government-funded incubator.

Vpon partners with mobile applications to serve an advertisement within the app. Vpon then delivers ads to users depending on their specific location. So, say I am nearing a corner with a Starbucks – the phone’s GPS can send Vpon my location, and they’ll deliver me an ad or perhaps a promotion to be used at that Starbucks location.The company currently partners with over 1,000 different apps, representing a user base of more than 6 million.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.