Taiwan LBS Vpon Scores a $7 million Investment From China VC

This post was contributed by Jeremy Yuan of TechOrange in Taiwan, where this article was originally published.

Mobile advertising network Vpon announced that they have accepted $7 million in investment from China-based EZCapital, the group that previously invested in Qihoo (奇虎) 360, Douban 豆瓣, and 大眾點評. Vpon specializes in location-based delivery of mobile ads, and was Asia’s first dedicated mobile ad delivery platform when it was founded in 2008 with the help of iii, the Taiwanese government-funded incubator.

Vpon partners with mobile applications to serve an advertisement within the app. Vpon then delivers ads to users depending on their specific location. So, say I am nearing a corner with a Starbucks – the phone’s GPS can send Vpon my location, and they’ll deliver me an ad or perhaps a promotion to be used at that Starbucks location.The company currently partners with over 1,000 different apps, representing a user base of more than 6 million.

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