Manzuo, one of the innumerable daily deal sites in China, caught everyone by surprise when it announced spending tens of millions of RMB to use well-known Japanese cartoon image Doraemon as its spokesman several weeks ago.

And this is just part of the efforts has been made to attract customer and traffic, and hopefully more deals by Chinese daily deal sites. As we pointed out before, other methods employed by Chinese daily deal sites to lock in prospective customers include: “free lottery”(lashoumeituannuomi and so on, with awards including houseApple laptopcarslife-long water and electricity bill payment) to celebrity spokesperson (Lashou, Groupon.cnManzuoJumei and so on).

So, raising mint of money, bleeding tons of cash, how did they do in performance?

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.