From Thursday to Sunday this week, the Shanghai ChinaJoy Game Expo is on. The Expo is a big opportunity for companies to showcase their new titles to a mass gathering of hardcore Chinese gamers.  Like car enthusiasts being wooed by gorgeous car models, gaming companies are using an arsenal of attractive female models, dressed in tight character costumes to fulful some type of fetish fantasy of their players. It seems they haven’t taken much notice of government directive against “vulgarity” and “obscene, sexually proactive behavior” as reported by Shanghai Daily. Held at the Shanghai New International Expo Center, the convention will feature sessions for game companies, game veterans, developers and of course players to discuss and experience the latest trends in the industry.

Online game market hits 9.48bn yuan in Q2 2011

The dynamic of Chinese consumers is starkly different to other countries. Since Chinese people don’t like paying for things online, companies have accepted this fact and monetize from selling virtual goods and online advertising. This is in contrast to many Western or European countries where avid game geeks would line up for hours to pay for the first copy or subscription of a game. However this doesn’t mean there is not much money in this industry. On the contrary, iResearch values the Chinese consumer online game market to be 9.48bn yuan in Q2 2011, representing a 23.9% increase year on year.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.