Aggregating offline communities seems the way to go in developing Linkedin like professional SNS in China.  Beijing based professional SNS Hengzhi said its registered users has reached 1 million.  Two months ago, there were only 600,000.

Part of the reasons was it started partnering with some offline organizations with huge memberships.

“One of the partner organization is WRSA (Western Returned Student and Scholar Association), a prestige organization that traces its root back to the turn last century, when the first batch of Chinese students returned from the US and Europe and help built China’s modern roads, railways, ships, and airplanes,” said Tong Li, founder of Hengzhi, “Today WRSA’s 2 million active members include the founders and senior management of almost all Fortune 500 Chinese companies, such as China Mobile, China National Oil, and Baidu.”

So far, Hengzhi has 6 of such partnerships.  Eventually, these could translate into a total membership of 20 million, said Tong.

The question is whether such members (originated from offline organization) will be active in their new online home.  The trend looks unbelievably promising. Hengzhi has seen its users’ time spent on the site increasing in the past two months, to over 45 minutes per day, from about 10-15 minutes earlier, according to Alexa.

Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. ( She previously was the lead China technology reporter...

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  1. would you really want to hire someone that spends “over 45 minutes” browsing SNS sites?

  2. Sherman I think there needs to be some clarification on the estimated daily time spend on the site.  Even though Alexa is reporting the information, it seems highly unbelievable that the estimated daily time on a BSN is now 45 minutes, unless the site was comprised of marketers and headhunters.

    I think a better metric to judge Hengzhi’s viability vs. other BSNs would be the number of active users.

    Edit: Unless you subtly hinted at this by using the word ‘unbelievably’ next to ‘promising’ 🙂

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