In today’s society, young busy professionals often can’t find the time to exercise and be healthy. Beijing especially feels very fast paced with so many things to do.  However I’m always impressed by the old people who are dancing or doing tai chi in parks and public squares.

So the problem is that the young generation of Chinese either don’t care about exercising and keeping fit and healthy, or they don’t know how.  For many Chinese, gyms are new and unchartered territory, so there is a need to educate people on the proper use of gym equipment and fitness regimes. So a new start-up called Wokaishi, currently in closed beta, is aiming to make fitness available to everyone, anywhere and anytime.  The goal is to teach people how to take care of their bodies until they are comfortable enough to go to a gym or a professional health practitioner to gain maximum benefits.  Even the cute panda logo was intentionally used to relate to a normal Chinese person, rather than use a muscular man that might otherwise scare people away.

The team is founded by Josh Du and Anna Tsui. Neither have a professional fitness background but both are passionate about helping China get fit healthy. The pair met when Anna, an American Chinese, first moved to China and found Josh on TheBeijinger.com, a genuine nice guy who wanted to help people moving to China for the first time. Chatting over dim sum, the two had an idea about building a web and mobile product that would give people useful and practical information to work out and be healthy.  They reasoned that China is developing and becoming wealthier, so people will spend more time and money on prioritizing their health. After scanning the market they found existing sites were cluttered with advertising banners or were more focused on helping gym instructors to get a job. Nothing really targeted real people just wanting to exercise.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.