Sina Weibo wants to be not only a game platform, but also an eCommerce platform. 360buy today announced its strategic partnership with Sina Weibo, become the first eCommerce partner who can sell products directly on its official weibo account page.
On 360buy’s weibo page, you can now see a collection of products in different categories listed with price. Two buttons can be found under the product image: Like and Share. The Share button allows you share the product info on weibo. You can just click the Buy button, then you will be directed to 360buy main site to finish the check-out. I guess the integration or Sina Weibo’s eCommerce solution is not fully ready yet. I would assume that soon weibo users could use Weibi, Weibo’s own virtual currency to make the payment directly on Weibo. That could be the ideal way for Weibo to charge the commission fee.
if Game and eCommerce would be the key approaches for Weibo to make money, I would bet on eCommerce. I wrote about my worry that social games on Weibo might spam weibo users, and only one month after the game platform’s launched we have seen complains: don’t spam me!