China Daily reported today that Chinese government officials are starting to increasingly embrace micro-blogging, known as weibo.

According to a Tencent study, as of August 1st, there were more than 10,000 government departments and officials in China with weibo accounts, 266 of which are owned by senior ranked officials at the deputy-city level. At March 20, there were only 2,400 accounts open by authorities and officials.

The phrase, “if you can’t beat ‘em, join ‘em”, pops to mind when not long ago government officials were reported as visiting the Sina Weibo office to check out what was going on and to make sure everything was in order. Perhaps they were asking them to help them set up accounts?

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.