This post was contributed by guest editor Yeo Tee Hsien, Marketing Manager of DealShop in Singapore.

In the recently concluded Social Media World Forum Asia, held in Singapore, much was talked about in social media trends, how it impacts businesses and organizations and how a business entity could and should make the necessary changes to include social media in their strategic planning to reap maximum returns. Here are my key takeaways:

Knowing your target market

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.