ZDNet reported today that Beiwa Network (www.beva.com), a children’s learning and entertainment site has secured nearly US$10 million in funding from Qiming Ventures. The new investment is planned to be used to form an interactive multimedia platform for children 3-7 years old.

The Beiwa network was originally founded by Beijing Orchid Yushu and went online in July last year and was kick started with a RMB 10 million angel investment. Biewa network has been developing their platform in co-operation with Beijing Normal University’s Faculty of Education. Since inception, the network has launched mobile applications and games.

Children’s education will always be an attractive market, especially in China where parents pour a lot of attention, resources and money into their little one’s. Another Beijing start-up looking to capture a part of the kids education market, is SmarTots, a performance tracking and activity recommendation tool, built for iOS devices.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.