Founded in Jan 2009, Hong Kong based online marketing firm iClick Interactive has grown into a company of over 170 people and US$60 million sales in just less than three years. Recently, it has raised a second round of funding, US$25 million, from Bertlesmann, Sunitomo, SSG Capital and OTTO.

“Our focus is on performance marketing, e.g., how to buy keywords from search engines to generate more sales leads, visitors, revenue, and so on. Once our clients find out they can achieve a high ROI (return on investment) from using our solution, their marketing budget is virtually unlimited. It essentially is factored into their cost of sales,” said Sammy Hsieh, CEO of iClick.

Many of the financial institutions in Hong Kong, such as Citibank, iShare, etc., are i-Click’s clients. In China, e-commerce players, such as Joyo, M18, Dangdang, Travelzen, etc., also use its solution. In the past two years, its revenue grew over 300% a year. This year, i-Click sales revenue will reach US$60 million and Sammy expected its revenue to double next year.

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Sherman So

Author of Red Wired: China's Internet Revolution, the first book to completely survey the nature of China's internet. (http://redwiredrevolution.com/) She previously was the lead China technology reporter...