Seriously, Do We Need That Many of Tumblr? The New Players Include RenRen and NetEase

We did a roundup about Chinese liker/copies of Tumblr last month, but certainly, the love to Tumblr has not come to the end. Three new players are now in the market, including the leading Chinese social network, RenRen, the leading portal NetEase and a startup.

RenRen Xiaozhan (xiaozhan.renren.com) was launched yesterday. You can use your RenRen account to login and the content (image, video, music etc) you published on Xiaozhan can be synced back to your RenRen profile page.

Lofter.com, the rumored Netease’s Tumblr is now confirmed. It’s now at private test stage and we don’t know how much it’s like Tumblr. But judging by its main page, it’s very nicely designed and I love that promotion video too.

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