iFeng, the portal by Phoenix New Media is really spending effort on new social media business. It just launched its Tumblr like service as we reported, and its mobile application WeiShiTong, a social TV app is also available on App Store.

The current version of WeiShiTong comes with a few features,

WeiShiTong is the first Social TV app we’ve seen for local market. The idea is like Miso or GetGlue which are the most popular ones driving the social TV concept. I personally found WeiShiTong’s TV guide along with the reminder feature is quite helpful, but be honest, its social TV function is too simple to be viral. iFeng needs to bring in more entertaining elements to the app, such as Badges etc to encourage users to do the check-in, especially at this stage when quick user acquisition is very important. GetGlue does that perfectly and the future of social TV is quite interesting too.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.