To add to the moon cake frenzy of the Mid-Autumn Festival, Rovio, maker of Angry Birds has released a Moon Festival theme game. When the Mighty Eagle himself, Peter Verstabacka came to China for GMIC, he openly said their China entry strategy was high on the agenda.

With ambitious goals of 100 million downloads in China, the leading entertainment brand in China and uncommonly to become the most copied brand in China, Rovio knows it needs to adapt to the Chinese culture to truly be embraced and consequentially achieve its goal.

The Moon festival themed game gets players to chase the pigs through 30 brand new levels filled with pagodas, rabbits, and red lanterns, lit by a dazzling harvest moon. Players can also in-app purchase the Mighty Eagle to destroy difficult levels and collect special achievements.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.