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Gamification Platform Beintoo Named Former Rovio China GM as APAC CEO, Tapping Into Chinese Market

Paul Chen, former general manager of Chinese arm of Angry Bird developer Rovio, took part in Italian gamification platform Beintoo as CEO of the Asia-Pacific region. Beintoo is a mobile engagement platform that offers loyalty program as well as innovative rich media mobile advertising solutions. Beintoo rewards users with virtual credits, called “Bedollars,” for achievements […]