Alibaba, China’s largest international B2B e-commerce service put up a notice today requiring all users on its China site to authenticate as real-name users, be it buyer or seller.

According to the e-commerce giant:”Real-name authentication is aiming to strengthen the authenticity and validity of Alibaba users. We’re devote to provide our users with a authentic, trustable and safe ecommerce platform while real-name authentication is just the first step and a small part of the effort.”

This isn’t the first time Alibaba made efforts to clean up its B2B site in the wake of a fraud scandal in this Feb. that more than 2,300 of its sellers engaged in fraud sales with the help of Alibaba staff. CEO David Wei and COO Elvis Lee of the B2B site resigned to “take responsibility for the systemic breakdown in our company’s culture of integrity”.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.