As online gaming represents one of the largest and most profitable internet business sector in China with over 120 million people engage in online game play, the sector is still seeing fast growth, which reflects in the commonness and prevalence of virtual goods marketplaces.

5173.com is among those burgeoning sites. The marketplace which boasts over 40 million registered users has initiated its IPO process to get listed in HongKong.

For last year 5173.com brought in RMB7b ($1b) in turnover, behind only Taobao Mall ($4.6b) and 360buy.com ($1.5b) which is pretty amazing performance.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.