When I worked in the corporate world, everyone had a Blackberry phone. I also had one for a while. For me, I liked having my calendar synced the most. Getting email was cool for a while too, but became annoying when I got too much at bad times, like when I was trying to sleep. Blackberry was also infamous for making people addicted to checking their mail on their phone, creating the term ‘Crackberry’. Up until 2009 or so, Blackberry was in its glory days. It was the King of Enterprise.

However, a new kid on the block came along called Apple iPhone. The iPhone  has managed to change the way people communicate. It no longer segregated business and personal communication, but instead blurred the line and effectively made it into one in the same thing. I believe the key to Apple’s success is creating an eco-system of a solid product and an open platform for 3rd party developers to create both useful and entertaining apps that people value. Apple essentially paved the way and everyone else was, and still is trailing behind. Android is quickly catching up but that is a whole other story.

Realizing the trend that even business people want to have some fun on their mobile phone, whilst having the option to do business related activities, Blackberry is shifting its strategy from enterprise to consumer. The two big questions that arise are:

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.