Conceived by Steph Rymer of Nurun and contributedby speakers from IDEO, Wieden+Kennedy, and FROG, these 4 multi-national UX focused agencies are on a mission to educate and enhance user experience in the city of Shanghai today.
I was told by Kevin Chen, one of Techyizu’s organizer, that they were worried about low turn-out due to the nature of 1 full day workshop on a topic that’s not as talked about in Shanghai, but this worry quickly disappeared as online registration reached full capacity in just 2 days without much marketing. Mental note to self, if you’re interested in learning from the best UX practices in the world for free, get to know one of the techyizu organizers or RSS to their event feeds to register early.
The whole day schedule was arranged as such
Morning workshop features speakers from IDEO, W+K, and FROG
Team formation and selecting challenging
On site research including People Square Marriage Market, tianzifan and hospital
Return to base for synthesis, ideation, prototyping
Sharing and after party
Here are the key concepts delivered from each speaker:
Greg Perez // IDEO // Senior Designer
Greg shared with the group on different ways to be inspired, conduct human-centered design research, and how to look for patterns from user behavior.
“Focus on the observation of details and then blur out to see these patterns, you’d be surprised how much pattern form from random details”
Hatti Lim // W+K // Digital Creative Director
Hatti shared with us the advantages of convergence and/or divergence and under what conditions these apply best.
“Divergence is about finding and using new methodologies; it is a method more for large companies to step back and rethink strategy”
“Convergence is about taking a process that’s already been implemented and incrementally improving it via repetition.
Ryan Rowe // FROG // Senior Interaction Designer
Ryan shared examples of prototypes that accurately simulate the input mechanisms, surrounding environment, product ecosystems or even the emotion that will be experienced when using the final product.
“High fidelity design is a macro design and simulation to user’s environment”
“Low fidelity design is a micro design process much like back-of-the-envelop design”
After this 10 teams of 5-6 participants lead by 1 facilitator went out to explore shanghai.
The framework to think about ux is such
Who are your users? Who are you designing this for?
What are their needs?
What are other parties involved and what is their relationship to one another
What are some suggests or solutions you can come up with
The majority of the teams observed how the people in the marriage market interacted with one another.
One group worked on expediting the hospital visit and one group tackled Tian Zi Fang to smoothen overall shopping experience.
Teams focused on delivering key observations on how to improve the experiences and while the methods and framework were the same, each team offered massively entertaining ways to deliver their messages.
Kevin I Chen
Author of Web Behind The Wall and Sr. Technology Development Manager. Came to Shanghai from Silicon Valley in 2010, focused on entrepreneurship, startup China, O2O, Retail Technology. Further Inquiries,...
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