Chinese ecommerce site YoBrand(有品网) which exclusively operates MSN China’s online shopping mall discontinued its service ‘blaming’ it on the restructure move of MSN China Online Shopping Mall.

Last we check, its homepage says that:

“Dear Customers,

YoBrand will be closing down by November 10th due to MSN Online Shopping Mall’s restructure effort. You can visit Taobao Affiner Flagship Shop to buy Affiner branded accessories. Contact us at if anything concerns you. ”

Shanghai-based YoBrand which raised US$ tens of millions Series A from Richmond Management and News Corporation in last October is the exclusive partner at MSN Online Shopping Mall. Founded by Dong Yanyi who also founded women-centric vertical Onlylady (acquired by CBSi China), YoBrand claimed to have established partnership with many luxury brands including Gucci, Chanel, Prada, Calvin Klein, Guerlian and Lancome.

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