China’s leading mobile ad technology and mediation platform Guohe Ad announced a partnership with ASC, the mobile app distributor that solely powers HTC China Marketplace, to introduce a special SDK which integrates premium mobile ad networks for HTC mobile app developers. The SDK, which will be released shortly, comes with great product innovations, stable technology support, long-term service upgrade commitment and API support.

Guohe leverages the most advanced mediation technology to integrate selected major mobile ad networks, so developers can skip the hassle of shopping around and focus on delivering better apps. New version of Guohe now includes HTML5 rich media ad support, flexible ad placement and advanced targeting among 10 new features.

The special SDK for HTC developers will integrate premium global ad networks including Madhouse, InMobi, AdChina and Adwo. Developers can enjoy better ad experience and maximize payouts through real-time tracking and analytics, efficient ad placement strategy and monthly-based revenue settlement.

“I am very thankful for team who worked relentlessly with us in the past few months to bring the best experience to developers in China,” Neo Zhang, co-founder of Guohe Ad said, “The partnership with HTC Marketplace enables us to help brand advertisers reach HTC smartphone users, who are also high quality mobile ad audience, through a more targeted ad channel. We also hope to connect with more developers though this partnership.”

HTC is dedicated to introducing the app distribution portal, as well as premium mobile ad resources to developers. Leveraging Guohe’s integration of major mobile ad networks and strong technology support, HTC developers can conveniently implement in-app ads and generate more revenue. We look forward to have deeper integration with Guohe,” said a spokesperson from HTC China.

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.

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