QQ Tech News reported that RIM China President, Greg Shea will officially retire this month and hand over the reins to the Asia Pacific Vice President of Sales and Marketing, Alex Lambeek, a former Nokia executive. Shea will remain in China and continue to serve as a consultant.

RIM and its flagship brand, Blackberry has faced fierce competition in recent years. It has lost much of its prestige and cool factor to Apple and a wider range of Android phones. I wrote about the challenge RIM is trying to tackle, in moving from the enterprise to consumer market back in September.

To address the challenges RIM will make major adjustments in 2012. Firstly, rather than rely on Chinese operators to push sales, they will focus on establishing a strong brand by constructing its own retail outlets and experience stores in China. Secondly, they will reportedly lower their prices and offer new Blackberry customers free six months to a year worth of Blackberry Internet Services (BIS).

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.