Pengyou, Tencent’s social network, has launched a mobile version on iOS, Android and others operating systems and claims to already have 149 million users.

PengYou was formerly called XiaoYou, a network for school kids. However, realizing there is more money and value in white-collar workers, XiaoYou transitioned into PengYou. The problem with building a network for school kids, is that often they are accustomed to using fake names and cute cartoon pictures to represent their online identity, making it difficult to distinguish who is or isn’t real. Therefore, PengYou requires only real names and pictures before accepting members.

Two of the key features of the mobile version of PengYou is the location based service (LBS) feature and the voice chat feature. Both are designed to enhance user’s daily social life and help them better connect with each other.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.