Steven Chiu, most famous for co-founding one of China’s largest online recruitment websites www.zhaopin.com, has moved on to a more innovative social media game development company called ClearWorld Media.

Their first game release is called PicPic App. I’m a big fan of augmented reality (AR), so I was keen to check this out. PicPic is a gamified AR app that gives each user a cute virtual bird to release into the big world. Like releasing a homing pigeon, the bird flies around the real world and other players can snap a picture of the bird and send you a picture of your bird in another country. You can choose the journey the bird takes but how far it can go depends on how much food it has. Once at its destination, the bird starts to gather food for its next journey. For a strange reason, it seems the birds like to eat croissants.

This is a picture showing where my bird named ‘Jumbodo’, currently is on the map.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.