I’m a huge fan of the SNS-ification of music. Sharing playlists and niche music forums, in addition to intelligent music recommendation services such as Itune’s Genius, have colorized my life by providing channels to expand my otherwise flavorless music library.

Xiami‘s taken this SNS-ification one step further with the introduction of its Loop service, reminiscent of Turntable.fm. Users congregate in virtual rooms where up to 5 people act as DJs, called Loopers, who take turns playing tracks. Listeners interact by rating music and fan-friending Loopers, who collect Experience Points.

The question of whether Loop can truly facilitate music sharing is still up in the air. For the average Chinese internet user, demand for music in China is still relatively generic. There may not exist enough variety for users to truly appreciate the value of music sharing.

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