An article entitled “Google Gives Search a Refresh” was published last week on the Wall Street Journal. It talked about how Google is reinventing their technology to utilize more sophisticated ‘semantic search’ which will better understand the meaning of words to deliver more accurate results. Google Search executive, Amit Singhal, said Google search will look more like “how humans understand the world”. The articles author, Amir Efrati noted that “The changes to search are among the biggest in the company’s history.”

Now Director of International Communications of Baidu, Kaiser Kuo says “What they’re doing is essentially what Baidu has been doing since it launched its Aladdin open data platform in late 2009. Aladdin has evolved to become part of a grander strategy in search–a concept we call “Box Computing.” (Note: you may read our first coverage on this back in 2009, and we said it’s exciting and also confusing) So is Google the one copying Baidu?

China has long been notorious for using a C2C (Copy to China) Model by taking ideas and just making it Chinese, in a very unoriginal way. Baidu is often called ‘China’s Google’ has also, as Kuo says has just been seen as “a derivative and incapable of real innovation” but “is now out ahead of the most famously innovative company, Google–and that it’s ahead in the very core area of search itself.”

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.