When we talk about startups, we rarely take a look at the target users at the first place. Instead, we always place them the same way we deal with traditional industries: we look at the functions provided and divide them into different sectors: SNS, game, commerce, advertisement, media… For me, the business model on internet is simply two: either you sell products (virtual or real) directly to end-users who are willing to pay, or you sell advertisements because you covered a bunch of valuable users who may be willing to buy something because of the ads displayed. That’s what I try to argue here: the users you targeted might be more important than the initial product design or the functions offered at first. Women users, who have great purchase power and excellent curiosity for new internet products, are worth of more attention.

Let’s check some data before starting this topic:

According to these data, women users have great purchase power, love social network plus e-commerce, and are better equipped with smart-phone devices than men. We may easily draw the conclusion that there will be plenty of internet products targeted on them? Well, there are some, but still with a lot to explore.

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