师兄, or shixiong, is another one of those Chinese terms that don’t really have a direct English equivalent. It means a male “senior” in an educational setting, e.g. if you were a male 5th grader and I was a 4th grader of either gender, you would be my shixiong.

However foreign this appellative may seem to you, it’s very much universal in China. From elementary students to post-doctoral graduates, guys’ hearts melt when they hear the soft timbre of a fellow female classmate’s voice say, “Shixiong, I need your help.”

SXBBM.com, an acronym for “Shixiong, I need your help”, is the new kid in the SNS block. Currently only available to Peking University, Tsinghua University, and 5 other universities in Beijing, SXBBM.com operates on a O2O model, connecting intra, as well as inter-collegiate networks.

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