A report out lately by market researcher Forrester predicts that tablets is on track to blossom in emerging markets, especially China. The think tank believes that emerging markets will account for 40% of tablets sold in 2016.

Conventional thinking tagged tablets as “content consumption device” that used in “lean back” mode, however, tablet-tailored apps like Apple’s iWork and Adobe’s iPad apps are pushing iPad into creation model. Forrester thinks that by 2016 that mobile devices will surpass PCs to become the majority of devices used for work, at the same time, Microsoft’s share of the overall device OS market will fall below 50% as Apple is establishing a strong enterprise presence, ending Microsoft’s dominance in the area.

While in some’s eyes smartphones should be the central device in the future with its mobility and connectivity, Forrester held tablets in high regard. It seems to the thinking tank that the small screen and short batter life – two things won’t change too much in the next four years – of smartphones resulted in smartphones’ losing attraction to people as a central device. On the other hand, tablets will rule because they’re a) Natural to use and easier to share, especially on the go; b) Mobile, portable, and have all day battery life; c) Flexible for both content consumption and sufficient creative, productive work.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.