At the G-Startup stage, Phil Libin told of his entrepreneurial journey. Evernote is a way to capture thoughts and ideas and access it from anywhere through a computer or mobile. The five year old company is now valued at US$1 billion and has over ten million users worldwide.

Libin was born in Russia and moved to America when he was 8 years old. He then started and sold two companies with some of his existing Evernote team and said “The first two companies we built it for someone else, but Evernote we built for ourselves.” Although receiving many offers to buy Evernote, Libin wants to build it into a 100 year lasting company that makes its customers happy.

On building a stellar team, Libin said focus and execution is critical. That’s why he only tells his team to prioritize twenty things at a time and entering China was at the top of the list for the last few years. At GMIC, Evernote just announced its release of a Chinese version. Libin believes that the best products are global and should be used worldwide. When asked, when is the right time to enter a new market, he said “as early as you can.” He also runs Evernote as a very meritocratic company where everyone feels like they can contribute and be rewarded for their effort. This creates the best possible team and “everyone can feel exactly what they are working on best motivation is to see millions of users using their work.”

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.