A new photo sharing service Baidu Xiangce (translates to Baidu Album) was launched secretly by Baidu lately.

This is part of the broad strategy of the search giant to expand its business into cloud forefronts. According to Wang Jing, the vice president of its engineering division and head of mobile, “We have a few partnerships coming up and will announce it in a week.” Two months ago, Baidu just released its cloud storage service Baidu Netdisk.

The new service is still in beta testing and looks similar to Baidu Netdisk for they both provide the service of storing files and pictures on a cloud platform. However it is said that Xiangce will differ in its ability to manage and edit pictures. SNS features are also added to it and users can share their favorite pictures with friends.

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