Chinese SNS Douban lately get started to offer movie ticket booking service to attract more users in an aim to solve the revenue problem that has been haunting the service for the past 7 years. Currently, it has signed up 9 cinema chains in Beijing.

Douban, launched on March 6, 2005 by Yang Bo the Physics Ph.D. of University of California, is a Chinese social rating site for movies, books and music. It to date has about 60.6 million registered users. The service as of March 2012 is ranked the 106th most popular website worldwide and the 20th in China according to Alexa.

Yang said the new service differentiates from other peers in that it is directly linked to these cinema chains’ sale system so what you bought from Douban is exactly what you can get from the cinemas, whereas with other service you’ll only get a code with which you could redeem the ticket later on. In other words, Douban is serving as a platform between the customers and the cinema chains.

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