Chinese consumers have grown accustomed to the annual summer promotion buzz when major Chinese B2C sites like 360buy, Amazon, Dangdang and Taobao Mall tout to  buyers with discounts, rebates. And now the buzz for the first time spread to the OTA sector with eLong, MangoCity and Ctrip successively announcing big money for the OTA price warfare.

Chinese meta search Qunar might be the few ones that remain cautious and behave differently in comparison with its peers, the company said it’d spend US$ 30 million to develop a Travel Service Intelligent Platform to provide more upgraded and consistent user experience to its customers.

The new platform, according to the company, consists of a bundle of services like call center service, guaranteed booking service dubbed “Danbaotong”, third-party payment integration, fast track orders processing, real-time reaction to complaints and complete monitoring of user complaint process, which enable 3rd party agencies to reduce their costs and concentrate on providing cost-effective products.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.