At the recent 10×10 Beijing event on August 18, App Annie CEO Bertrand Schmitt spoke about Going International. He shared insightful tips and strategies on taking a China-based global startup international, drawing from his own experience growing App Annie as a global company.

Along with talking about understanding product need from a global perspective and why you should go international, Bertrand shares about where to find funding, saying that for Series A funding, “you can find China-based investors with an international mindset.” Series B funding is a different story, and Bertrand suggests going outside China to find investors “only if you have demonstrated the ability to scale your business and interest from foreign users and foreign customers.”
You can watch the video of Bertrand’s full presentation below:

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.

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