VIVA, one of the largest digital magazine publishers in China announced recently completing Series B round of financing which Qihoo360 participated as strategic shareholder. The funding would go towards “ramping up VIVA mobile magazine” to turn it into the most influential wireless new media. Zhou Hongyi, the fearless leader of Qihoo would be sitting in their board.

The funding, which VIVA didn’t disclose the exact sum, was completed in the third quarter of this year. In addition to Qihoo360, other investors included Highland Capital and Ventech Capital.

Founded in 2007, VIVA reading app is now available on almost all major smartphones, as well as on iPad and Android tablets. As of now, the new media outlet has been partnered with more than 300 mainstream Chinese magazines with over 14 million monthly active users reading north of 120 million issues every month.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.