China’s mobile advertising market is very small?

Huang Wei, chairman of Power Stream, posted an article yesterday, saying brands spent merely a total of 500mn Yuan (about $81mn) on mobile advertising in 2012, 0.2%of the total ad spending in China, or 1.3% of online ad advertising. After five years in mobile advertising business, Huang concluded that brands didn’t see existing mobile advertising methods had a positive effect on consumption. (Article in Chinese)

Mr. Huang also pointed out that,

Huang blames mobile ad formats that are either traditional or too fancy to work out. “I talked with a provincial general manager of Cola Cola, he thinks so far the most successful mobile ad is the text interaction through the phone number printed on bottle caps”, Huang raised an instance.

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