Chinese mobile browser vendor UCWeb debuted a brand new logo yesterday for its UC Browser, one of the most popular mobile browser in China.
Formerly, UCWeb employed a cute squirrel as its mascot. The new logo retained the symbolized creature and also embodied UC Browser’s three key propositions – Speed, Smart, and Security – with the more contemporary global appeal.
new logo old logo
The logo changing also signified that UC is accelerating its global market expansion as the company dipped toes into both India and U.S. from last year on.
Prior to the more aggressive moves this year, UCWeb began its globalization in 2009 with the release of its first International language version in English with significant user base built outside of China the squirrel’s home turf.
UC Browser has a high adoption rate with more than 10 percent market share in six countries, including over 50 percent share in China and over 20 percent share in India. With more than 300 million users worldwide, UC Browser is now the world’s largest mobile browser.
Yu Yongfu, CEO of UCWeb said that the company has been full speed ahead with its global expansion and it’s important that all elements of the company and their products meet the needs of UCWeb’s global customers.