Sina finally reaches into the pockets of third-party Weibo marketing agencies.

Earlier this week, fuwu.weibo.com (fuwu means serving in Chinese) was launched for third-party companies or individuals doing Weibo-related business, marketing, public relations, data analysis, third-party application development, or training & consulting. Demonstrated cases show that the official backing, in addition to a partnership with third-party services, helped advertisers get more Weibo fans, reposts and comments, post impressions, or even more return customers. It appears to be a platform for the benefit of third-party players on Sina Weibo, as its domain name reads.

But news broke out that Sina Weibo asked accounts, who have been doing Weibo marketing business but are not verified as so, to sign business contracts with the company and hand over 20% of their revenues, or, links in their Weibo posts would be blocked, according to Sohu Tech’s report (article in Chinese). An industry source told the reporter that Sina’s targets are those with more than 500 thousand followers, unverified, well-known “large grass-root accounts”.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com