Cooliris announced today its first international expansion move with the launch of a localized social photo discovery app for Chinese market. The app, partnered with NYSE-listed Chinese social networking service Renren, is customized for Chinese users and integrates photos from Renren. Users of the app can access all of their Renren photos and share them privately in group or one-on-one Cooliris conversations.

When asked why choose China and Renren as the company’s first move of overseas expansion, the company said: “looking at China’s large smartphone growth, we need to work with local partners like Renren. With their easy access to APIs and commitment to work with partners like us, we decided to bring Cooliris into China with Renren. “

Cooliris believed that there’re a lot of demand for personalized content from different countries while partnering with Renren, one of the largest social platforms in China, is the company’s first step to satisfy that demand and they’re looking to working with partners to deliver the Cooliris experience to more people in Asia and around the world.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.