Ku6 has disappeared from public life for quite a while ever since the service was acquired by Shanda and pivoted to UGC (user-generated content) model. The company generated a revenue which is less than 4% of Youku; it seems that it’s very hard for the video site to win back public attention again. That said, Ku6’s CEO, Shi Yu lately argued that Ku6 had its own way of growing and will gain its power again soon. He also stressed that Ku6 won’t be delisting from Nasdaq.

 Shi said that a video site’s performance could be measured against by three metrics, including UV (unique visitors), income and profitability. While Ku6 is more focused on UV and profitability.

Ku6 adopted the UGC approach and shed off brand advertising business in 2011. Currently, it enjoys 250 million UV per month.

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Chelsea Dong

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live.