After being acquired by Suning.com four months ago, Chinese maternity-child vertical RedBaby has went through some restructure in an aim to integrate itself more closely into Suning’s platform, starting with a 15% layoff and a new head from Suning to rule over the entity.

Chen Shuang, the incumbent COO of RedBaby still runs the company’s daily operation, while other senior staffs might be replaced sonner or later.

The tie-up did benefit RedBaby from aspects like costs. For instance, courier costs of the company was brought down after it’s own warehousing and logistics service were baked into Suning’s. The integration are still in the progress, they’re looking to a thoroughly integration after Chinese New Year of 2013.

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Chelsea Dong

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live.