Tencent made a series of adjustments to its ecommerce arms over the past years, and now it’s the company’s disordered group buying efforts’ turn to receive some treatment.

After moves like acquiring FTuan.com, setting up a JV with Groupon (Gaopeng.com) for China and launching its own effort tuan.qq.com, Tencent currently owns three almost similar group buying initiatives in China with little differentiation. It’s about the time to consolidate these efforts, starting with one brand/gateway strategy. From now on, all traffics to FTuan will be directed to Gaopeng.com while the domain name tuan.qq.com will be moved to Gaopeng.qq.com which features Gaopeng in its URL. The website also highlights that QQ Group buying service is now operated by Gaopeng.com.

gaopeng.com homepage

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Chelsea Dong

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live.