Linkedin clones in China still fail to gain solid popularity. Many formal reasons are: need more time to develop; C level executives in China are not digital savvy; business connections often reply on nepotism or “word of mouth” introduction. All well stated, nevertheless I would like to offer a “grass-root” Chinese perspective that my personal Linkedin usage no longer can excite further interests in similar business SNS. I mean you have to at least fall in love with the original idea first before extending interests to try out the copycats.

Chart 1: Registered users of Chinese BSNS

Were it not for the request from my former boss, I would not have bothered opening a Linkedin account for myself as I sensed it is more an online social environment for high executives, investors, head hunters, or at least someone in a decision-making position.

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Cecilia Wu

Cecilia Wu is a contributor for Technode based in Shanghai who currently works as a market analyst for L’Atelier BNP Paribas. She is profoundly interested in internet related business & startups...