Sogou Bundles Search Service with Input Software, bypassing Browser

Sogou released a major update of Sogou Pinyin, the dominant Chinese Input software in China, adding a new feature called something like “mind-reading” to the “intelligent edition” that echoes what Wang Xiaochuan, CEO of Sogou and former CTO of Sohu, referred to as this year’s “big move”.

When a user types out the Pinyin (currently used romanization system for Chinese) of a video’s name, the Sogou Pinyin interface would feature the video directly – no search box and no need of click on a search button. Besides online videos, it enables another eight categories of content, including music, weather, app downloading and other Internet services.

Whatever shown are from partners who, according to Sogou, haven’t been charged. But it’s not hard to imagine it will drive revenue before long.

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