Xiaomi CEO, Lei Jun, once said that his company didn’t expect to profit from Xiaomi phone but from services(source in Chinese). He must refer to services on MIUI, the custom Android system built for Xiaomi phone.

MIUI announced 15 mn users at the end of 2012. A recent report (source in Chinese) says that the monthly revenues Xiaomi made from MIUI had surpassed 10 million yuan ($1.6mn). Revenue sources include gaming, revenue shares from paid search, paid theme designs and app downloads.

It is said that the games center launched as recently as last September has become a considerable revenue contributor. The company, partnering with game companies, released custom editions of popular games or did game debut on the platform. The games center has unshered in 3-4 mn MIUI users  and the number is expected to grow fast, according to Hong Feng, co-founder of Xiaomi and head of MIUI.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com