Data from Baidu show that 0.2% of the players enjoy 70% of the whole downloads as of three months ago, and now the few stronger ones hit the number as high as 78%, Qiu Deming, director of Baidu’s app distribution department, said so in an interview with Sina Tech.

It has been a while since the Matthew Effect was seen in the mobile app market. It seems really hard for any rookie to stand out in the sea of those “common apps” if it doesn’t bother to ShuaBang (using tricks to propel an app onto the top of the App Store ranking). What’s more, the promoting cost for a single app is rising high which really gets many app developers into hot water.

Baidu claims they’d offer a better way for app searching marketing. How does it work? Baidu app search would return results to users’ needs through cloud-supported recommendations or mining app data in users’ devices.  The latter, Qiu said, is critical to app search and their mobile assistant app. The Baidu mobile app didn’t update itself to Baidu Assistant until this March, which is a little bit late among peers on assistant service. With the features of the assistant app, Baidu can collect more data about app using behaviors.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com