Mr Zhikui Ye, an independent Chinese Internet analyst recently published an article in Chinese that’s caused quite a stir in Chinese social media circles. The article puts into question the concept and degradation of Social Networks in China and why the very concept is getting more questionable.

Here is short translated summary of what the article is about as explained to me.

What I interpret the article is saying is that Weibo is becoming less of a social network or micro blog and evolving more into another media publishing platform by a very few broadcasting to the masses. Weibo’s future seems to be less “social” and more “network” as advertising and sponsorships becomes more important to the bottom line of the service.

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Frank Yu

Frank Yu is the guest writer of TechNode, and he is a Social Media Strategist for Symbio.