LeTV released the long-planned SuperTV, a smart TV, today. The TV set is a joint effort with Sharp Sharp Display Products(A joint venture evenly-held by Sharp and Hon Hai), Qualcomm snapdragon, Foxconn, etc. The 60 inch one, X60, is priced at 6999 yuan (US$1130) and the 39 inch one, S40, is sold for 1999 yuan (US$320). Chinese users can buy them on LeTV’s online shop from the end of June.

Before the smart TV the hardware, the company developed needed software, such as LeTV UI, a customized operating system for big TV screen and LeTV Store, an Smart TV app collection which has over 2000 apps — the store has also been pre-installed in smart TVs and set-top boxes by many local brands. A foundation has been founded together with Shenzhen Capital Group and Innovation Works (also LeTV’s investor) to fund developers. LeTV promises to share revenues from paid apps, in-app sales, advertising and app-related licensing fees with developers.

Its online video platform provides a plenty of video content, ranging from TV drama, movies and sports events. Plus, its film production company would produce an average of 30 videos every year. Viewing isn’t for free, but for 490 yuan a year — a price similar to cable TV subscription in China.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com