Location-based social app Momo, launched 4.0 version with an emoticon market and subscription offerings, an obvious move for monetization.

The emoticon part must remind you of LINE, the Japan-based messaging app that made about $17 million from emoticons alone in Q1 2013, and the subscription model is a proven one in China, adopted by almost all kinds of Internet service for monetization, and still believed to be a good business model here.

The subscription package offers twelve privileges; for instance, subscribers can follow more users and have more people in a chatting group. It is sold for 12 yuan (about $1.9) per month or 30 yuan per quarter. It’d be cheaper if you subscribe to it for a year.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com